According to the Coolbrands list, there can only be one brand called as the coolest. And guess which fashion brand is the winner? Chanel! I completely agree : set up in 1909 and since that moment on, the brand only started to grow. It's amazing how many iconic pieces they have : from shoes to jackets, from bags to perfume.
Is there something Chanel doesn't have?!
Would Karl, well known for his straight look (black suit and sunglasses) and straight face, be doing a little dance of joy? If he does a little dance, I would love to see it haha ;)
For more Chanel inspiration, check out this post.